“from Idea To Market: How Lawyers Benefit Inventors And Innovators” – I was surprised to learn that Google launched more than 1,600 changes to its search engine in 2016. In fact, Google ran 18,015 experiments last year alone.

You should care because for over a decade now, Google has established itself as the world’s largest search engine. That is no small feat.

“from Idea To Market: How Lawyers Benefit Inventors And Innovators”

In this article, you will find 15 marketing ideas that you should try right now. Test one at a time and see how it affects your results.

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Your product or service may be great, but if your site looks like it was designed five years ago, potential customers will move on to a competitor with a prettier and better site.

One Aldwych is a five-star luxury hotel in London. Their look and feel makes you want to use their services.

Your website should be easy to navigate so that prospects can find what they are looking for quickly. Your website should create trust and get customers to take action.

If your business is struggling to get customers online, maybe your site is ugly and driving prospects away.

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You need a great marketing company or web designer who can develop an attractive and easy-to-use site for your business.

According to a 2012 study, consumers are more likely to think of a local business if it is a member of a local chamber— and 80% more likely to purchase a product or service from a chamber member.

People tend to do business with people they know. Becoming a local chamber member allows you to connect with other business owners in your community. That’s not to mention the referrals they can send you.

For example, here are the benefits you get from being a member of the London Chamber of Commerce as written on their website:

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“We offer a professional, independent, affordable service focused on supporting businesses in London Membership is corporate and members have access to over 200 networking events a year, marketing and business opportunities, tenders, free business, legal and HR advice, exclusive networks or discounted business services and a Member Lounge that provides free meeting space.”

Most local councils have online and offline publications such as newsletters and magazines. If your business is featured in one of these publications, it can increase the visibility of your product or service.

Chambers are also a great source of information for visitors and locals alike and regularly refer potential clients to their members.

Another big benefit you get from being a local chamber member is that they mention your business and link back to your website.

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Search engines like Google and Bing recognize the credibility of these local councils, so they pay attention to the sites they link to. Links like these are of high quality and can help your business rank high on search engines.

For example, here is a screenshot of a haulage and storage company on the North East England Chamber of Commerce member list, with links to their sites:

Advertising your business in a directory like Yelp puts you in front of people who need your product or service.

Most directories make money from displaying ads. Therefore, advertising on a directory ensures that you are one of the first companies that potential customers see.

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For example, I’m looking for a dentist near London. Several dentist advertisements were shown before the results. I can easily choose one of the dentists in the ad to save time.

Facebook pages are where prospects learn about your products or services. Maintaining an active Facebook page gives your business the opportunity to deeply connect with prospects in a way you can’t do anywhere else.

For example, St Helen’s Farm, a dairy farm that sells goat’s milk, uses their Facebook page to create a sense of community among their customers and offer discounts.

The good thing is that advertising on Facebook is cheap. In fact, this is the cheapest way to reach thousands of people online and offline.

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Spending £50 can put your business in front of 4,000 people. No other advertising platform can give you such a large reach at such a cheap price except Facebook ads.

You can target people based on their location, age, gender, language, interests, education, relationship, profession, browsing behavior, etc. No other advertising platform can offer you these targeting options.

In fact, Facebook’s advertising platform is so impressive that it allows you to target people based on their birthdays.

Fifty percent of B2B buyers use LinkedIn when making purchasing decisions. That makes LinkedIn the perfect platform if you run a B2B (business to business) company.

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Advertising on LinkedIn can be quite expensive, but the investment can be easily justified if the customer is worth thousands of pounds to you.

Test all three LinkedIn advertising options and use the option that generates the best ROI for your business.

Twitter may not be as popular as Facebook, but it remains one of the most used social platforms in the world.

Your customers, business partners, suppliers, contractors, competitors and trade organizations are on Twitter. You should follow their profile on the platform.

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Your customers can use Twitter to make inquiries and complaints. When your business doesn’t respond, they feel neglected. That’s not good for your business reputation.

You should be responsive on each of your customers’ social channels. Twitter, of course, is one of the most popular social sites. Be active on Twitter.

Getting listed on Google My Business allows your business to appear on the Google search engine and Google Maps.

Google My Business is like your company’s home on Google. It helps Google recognize your business. So, when web users around your location use type phrases related to your product or service, Google displays your business.

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For example, when I type “construction company in London,” Google returns construction companies in London, their business details, and map directions on how to find their offices.

Listing your business on Google My Business will allow Google to organize your business details and present them in a stylish way to its users.

By 2020, customers will manage 85% of their relationships without speaking to a human. This means customers will do more research about your company before making that first contact.

When you blog regularly, the content you put out there will work for your business 24 hours a day, 7 days a week.

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Potential customers can read your content and learn about your company on weekends and holidays when you are spending quality time with your family.

You don’t have to be a professional videographer to record a video. A smartphone or DSLR camera, tripod, microphone and low-cost video editing software are well within the reach of any small business owner.

Now, is the perfect time to start making videos. By 2020, 80% of all internet traffic will be video.

You may not be comfortable in front of the camera, but practice makes perfect. Most of the people you see on TV today or YouTube started out awkward. They learn video recording over time.

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Start with topics relevant to your business and grow from there. The most important thing now is to start recording videos and upload them on YouTube.

And since many business owners don’t want to do video marketing right now, it gives you a huge advantage.

Over the years, all kinds of businesses have used Google AdWords to successfully advertise their products and services.

If you’re creating AdWords ads that are converting at a profitable rate, there’s no reason to stop spending.

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In this case, increasing your investment will only increase your profit. That’s why some businesses spend millions of pounds on advertising on AdWords and keep increasing their investment.

AdWords is easier than SEO, and the results are also immediate. You start seeing leads when your ad goes live assuming everything is set up well. But SEO can take months, or even years before you start seeing real results.

According to ComScore, Bing receives 6.2 billion searches per month. By not advertising on Bing, you miss out on appearing on those valuable searches related to your business.

Another great thing about Bing Ads is that they are cheaper and less competitive when compared to Google AdWords.

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The case study “Google AdWords vs. Bing Ads” was published on Search Engine Watch and the results show that it is 63.23% cheaper to get conversions on Bing than on Google.

Nevertheless, you should still advertise with Google AdWords because Google is the largest search engine in the world and most people use it. It is a good idea to combine both Google AdWords and Bing Ads.

For example, I mentioned above that redesigning your site is a good move if it isn’t giving you a good conversion rate.

For example, your site might get a 3% conversion rate after a redesign. Maybe you can increase it to 5% or even 10% conversion rate. You won’t know until you start A/B testing every important element on the site.

Creative Small Business Marketing Ideas

If your home page has a title and sub-headings, what if you remove the sub-headings? That can increase your conversion rate.

If your homepage has an image before the call to action, how about replacing it with a video explaining your product or service? That can increase your conversion rate.

Alex Schultz, VP of Growth

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